Concept analys Assignment Example | Topics and Well Written Essays - 500 words

Concept analys - Assignment Example They are proven to have logical connections, physical connections and causal relations (Sassen, 2000, p. 240). Concepts must provide explanations to certain phenomena or events using intuitive thinking which may provide a better understanding using reasons, symbols and cause-and-effect. In addition, concepts have been created by people to represent things to provide meanings to them so that people may get explanations leading to understanding (Novacek and Smrz, 2006, p. 70). In short, concepts do not need to be physically tested as they can be products of intuitive thinking. Concepts are developed when certain phenomena exist with little or no explanations (Dashiff, 2010). People look for the explanations for the events that happen around them so they can better act and solve if ever problems exist. New concepts may also be formed when the established concepts are already out-of-date which require ground-breaking explanations to adapt to the current state of the phenomena (Dashiff, 2010). Change has been constant and some concepts may not be able to adjust to the environment and development so new concepts must be created. Concepts may also come out when there are gaps between practice and research (Dashiff, 2010). Research has been present to provide evidences and support to improve the practice of certain professions. In nursing, it has been necessary to have concept analysis to provide further development for the practice of that profession. Concepts provide the framework for nurses and nursing students to understand certain phenomena in their profession by providing meaning and connections with abstract ideas (Fitzpatrick and Kazer, 2012). For concept analysis to be successful, various traditional approaches have been developed. Concept analysis started with the approach created by Wilson which is composed of 11 steps (Meleis, 2012, p. 372). The steps must come to conclusion in choosing the words that best fit the meaning and concept applied

Anita and Meena in Anita and Me and Piggy and Ralph in Lord of the Flies Essay Example for Free

Anita and Meena in Anita and Me and Piggy and Ralph in Lord of the Flies Essay In both Anita and Me and Lord of the Flies, the characters have very much the same type of friendship. The two people in the friendship are not on the same level when they are together. For example, in Anita and Me, Meena is never seen as more superior to Anita and Piggy is never seen as superior to Ralph. Despite this fact, the reader can obviously tell that both Meena and Piggy are more intellectually superior to Anita and Ralph. These two friendships in both books undergo changes as incidents occur such as the forming of Jacks tribe in Lord of the Flies and when Anitas other friends abandon her. These changes really force both Anita and Ralph, the more superior of the two friendships to rely heavily on the inferior of the friendships, Piggy and Meena for emotional support. If these parts of the two books were looked at in detail, the reader would see that both Ralph and Anita usually feel as if they cannot continue and Meena and Piggy are usually the people who help them through their difficult times and provide support. At the beginning of Anita and Me, Anita is portrayed as quite an attractive young girl and one with the power to have control over people, Anita was the undisputed cock of our yardher foghorn voice, foul mouth indicated she was carrying enough testosterone around to earn the titleshe had the face of a pissed-off cherub, huge green eyes, blonde hair and a curling mouth Here we can see that Anita is described as the undisputed cock of our yard. This illustrates how she is a very powerful girl. The fact that features such as blonde hair, large green eyes and a face of a cherub are resembled in her suggest that she is quite an angelic, good and polite young girl. This, however, is contradicted by her foghorn voice and foul mouth. This shows us how she is not really what she seems and that even though she may look tough and powerful, she really is quite a lonely, sad girl. If we compare Anitas appearance to Meenas, we see a large difference: the winter coat, the scabbed knees, my stubborn nine-year old face not because I was too young or badly dressed, it was something else, something about me so offputting, so unimaginable. Meena describes herself as very unattractive. When compared to Anita, we can see that it is the truth. Anitas description gives her maturity and superiority while Meenas make her seem as if she is a little nine-year old girl who does not possess the same maturity and superiority as Anita. It is very much the same as Lord of the Flies with Piggy and Ralphs friendship. At the beginning, our first impression gained of Ralph is of an athletic and attractive young boy: He was old enough, twelve years and a few months, to have lost the prominent tummy of childhoodyou could see now that he might make a boxer, as far as width and heaviness of shoulders went, buy there was a mildness about his mouth and eyes that proclaimed no devil Here Ralph is described in an attractive way and he, like Anita, can be described in two different ways: firstly as a boxer which portrays Ralph as a strong, powerful man while the mildness about his mouth and eyes shows that he is still an innocent pleasant young boy. In the same way Anita is friends with Meena in Anita and Me, Ralph is friends with Piggy. Piggy is very similar to Meena. Both Piggy and Meena are not as attractive as Ralph and Anita. In this way, they are seen as insuperior to them: The naked crooks of his knees were plump, caught and scratched by thorns Here Piggys description does not portray him as either very attractive or very interesting. The fact that his knees are scratched by thorns makes Piggy seem quite young as you normally imagine young children to have scratched knees. Ralph is described as almost a man. This is another way in which Piggy is depicted as inferior to Ralph. Another way in which Ralph and Anita are described as greater than Piggy and Meena are when they meet. When Anita talks to Meena for the first time, she assumes that she is more superior to Meena. then snatched the bag off me and began walking away as she ate When Anita meets Meena, she snatches a bag of sweets from her and starts to walk away. She expects Meena to follow and what I find surprising is that Meena seems to think that this is fine and she feels happy to follow her a few paces behind. Meena feels privileged to be in Anitas company. Anita realises this and uses it to her advantage. Anita has got used to realising that she is normally the leader of a group and that she has the ability to exert a lot of power. Ralph also assumes that he is superior when he meets Piggy. When Piggy asks what Ralphs name is, Ralph does not return the gesture: The fat boy waited to be asked his name in turn buy this proffer of acquaintance was not made Here Ralph is portrayed as quite arrogant. We can see that Ralph obviously feels in some way superior to this fat boy and therefore he feels that he is not the same level as him. Throughout the book, Ralph has a certain amount of superiority over Piggy and uses it often. When Jack, Simon and Ralph explore the island for the first time and Piggy asks to come, Ralph embaraces him by refusing to let him come. The same is done in Anita and Me, as Anita is throughout the book more superior to Meena. Both Meena and Piggy do not belong to the groups that are formed in the books. Piggy is far too intellectual and mature for the games played and he is the odd one out of the group, as is Simon. Meena too does not fit in to Anitas group. She describes herself as too young for Anitas consideration and too old for the children. Even when she does join Anitas group, she sometimes feels out of place. Towards the end of both books, both Anita and Ralph find that they need support when their close friends leave them. In Anita and Me, Anita experiences this when her mother leaves: she always seemed older than her peers. But when I spied her sitting alone on the park swings, from a distance, her crumpled face and hunched shoulders turned her momentarily into a little old lady. When Anitas mother and the poet leave her, Anita feels depressed and lonely. Meena, although she is angry with her, feels sorry for Anita and tries to comfort and support her. This shows how Meena, even though she is portrayed as insuperior to Anita, is the more stable of the two girls. Meena has two loving parent who look after her well and a baby brother while Anita lives with her unreliable mother who is hardly there for her and a father who sees her very rarely. Ralph also finds himself in this situation when the boys divide into two groups and Ralph is left only with Simon and Piggy: Piggy Uh? What are we going to do? Piggy looked at the conch. You could- Call an assembly? Ralph laughed sharply as he said the word and Piggy frowned. Here we can see the difference in Ralphs way of talking to Piggy. We can see that Ralph has no idea of what to do now that Jack has made his own tribe. Ralph now finds that he is relying on Piggy to help and support him through his time of need. Ralph also uses the word we instead of I. This shows how Ralph feels that both him and Piggy are now in their own tribe. It also shows how Ralph is letting Piggy be on the same level as him by using we. Another way in, which the friendship of Anita and Meena and the friendship between Ralph and Piggy are similar, is the ending of the friendship. At the end of the book, Meena realises that Anita is not the person she should be a best friend with: I dont give a toss what your sister [Anita] does, Tracey. Yow can tell her that from me. At this point, Meena has realised that Anita has not treated her as well as she should have been treated. Meena learns this from making friends with two other people who treat her well and are true friends. When Meena returns from hospital, she doesnt socialise much and is happy doing things alone. Anita, jealous of her happiness and the love she receives from her parents, sends threatening notes to her in the hope of scaring Meena. At this point we can really see that Meena is superior to Anita as Anita tries to make a desperate attempt at trying to feel more superior and secure by threatening her. The same happens in Lord of the Flies. After Piggy has died, Ralph realises what a great friend Piggy really was to him and how much he needs him when Jacks tribe turn against him: And in the middle of them, with filthy body, unwiped nose, Ralph wept for the end of innocence, the darkness of mans heart, and the fall through the air of the true, wise friend called Piggy. Here we can see that Ralphs image of a strong, powerful young man is lost and we see him as a young naà ¯Ã‚ ¿Ã‚ ½ve boy in contrast to Piggy who is described as wise. Before, Piggy was portrayed as a fat, asthmatic boy who was inferior to Ralph but now we see that Piggy is superior to Ralph. Ralph realises this and feels bad in the way he treated Piggy. Towards the end of both books, the characters who were portrayed as superior: Anita and Ralph find it hard to cope when Meena and Piggy leave them. In Anita and Me, when Meena breaks the friendship between herself and Anita, Anita begins to find that she is jealous of Meena and sends her threatening notes. Similarly in Lord of the Flies, when Piggy dies, Ralph finds it hard to cope. He is left all alone and is abandoned by his so-called friends who he preferred to Piggy in the beginning. In both cases we find how much Ralph and Anita depended on Piggy and Meena to make them feel superior. While in actual fact, Meena and Piggy were the superior ones.

The Role of Advertising in Business Essay -- Role of Market Communicat

1. INTRODUCTION 2. LITERATURE REVIEW 3. RESEARCH OBJECTIVE 4. SOURCES OF DATA 5. RESEARCH DESIGN 6. CONCLUSIONS 7. BIBLIOGRAPHY 1. INTRODUCTION Advertising in business is a type of marketing communication used to encourage, persuade, or manipulate a customer to take or continue to take some action. The desired result is to drive consumer behavior with respect to a commercial offering. The primary role of advertising is to inform potential customers of the products and services in the market and convince them to make a purchase. Through advertisements customers are informed of new products, their role, their benefit and the prices at which they are being made available to the customer. It is a technique used to influence people's minds and encourage more sales. The main purpose of advertising is to deliver the proper message to customers and prospective customers. The purpose of advertising is to convince customers that a company's services or products are the best, to enhance the image of the company, point out and create a need for their products or services, demonstrate new uses for the established ones, announce new products and programs, reinforce the individual messages of the sales people, draw customers to the business, and to hold existing customers. Advertising lies in the Promotion part of Marketing Mix, but it applies to all the other P's as well. Promoting one’s business is the key ingredient to making one’s business successful. Promotion, along with a great product, key placement, and a reasonable price, will help a marketer work his way to the top. Promoting does not mean leaving his advertising up to the word of mouth of his current customer. â€Æ' 2. LITERATURE REVIEW 1. Brand Equity & ... ...n their advertising strategies as on their products and services †¢ Consumers’ attitude towards advertisements varies greatly †¢ Advertising is considered necessary for growth and success of big companies these days †¢ A product that is not advertised is lost on the customer. †¢ Advertising is the backbone of today’s sales industry. â€Æ' 7. BIBLIOGRAPHY †¢ DA Aaker, AL Biel- 1993- books.google.com †¢ T Meenaghan - Journal of Product & Brand Management, 1995 - emeraldinsight.com †¢ FM Scherer, D Ross - University of Illinois †¢ WF Mueller, RT Rogers - The Review of Economics and Statistics, 1980 – JSTOR †¢ M Sutherland, J Galloway - Journal of Advertising Research, 1981 - sutherlandsurvey.com †¢ VA Zeithaml, MJ Bitner - 1996 - lavoisier.fr †¢ business-finance.blurtit.com †¢ smallbusiness.chron.com †º Advertising & Marketing †º Advertising †¢ www.advertising.nsw.gov.au

Red Lobster case analysis Essay

Should Lopdrup make Experientials the target segment and modify Red Lobster’s positioning accordingly. If so, how should he change its marketing mix (4P)? Red Lobster originally was founded in 1968 and gained tremendous popularity back then by offering fresh seafood for everybody. They made it easily accessible and approachable. However, over several extremely successful decades of rapid growth and many new restaurants, Red Lobster in 2004 was becoming out of date and out of touch with today’s customer. The company with more than 40-year experience in seafood restaurants, with its new leading CEO Kim Lopdrup now has invested in extensive market research. The results of the market research reveal a surprisingly exciting opportunity for the company to shift its target customer segment. The chain at the moment is taking its first steps of an elaborate 10-year rejuvenation plan under the lead of its CEO Kim Lopdrup. Back in 2004 when he took over as a CEO of Red Lobster, the company was closing down restaurants and going through a major decline in sales. Furthermore, customer satisfaction had dropped significantly as well by then. Though, in 2010, even in a period of recession, the sales results are slowly starting to improve. As a result, the whole chain itself is improving as well. A recent market research study has revealed rather unexpected results that 25% of Red Lobster’s customers are â€Å"experientials,† people looking for pleasure, good service and high-quality food. Which is very different from Red Lobster’s traditional core customer who just wanted big portion sizes of decent seafood and does not worry about nutrition or upscale atmosphere. Lopdrup is currently thinking of possible re-positioning to attract more â€Å"experientials†, thereby also changing the company’s target segment. But would this be a good step? Back in 1968, the brand gained popularity by making fresh seafood that was not very accessible back then. However, times have changed now. Customers now have an abundance of choices when it comes to fresh seafood, which makes it very hard for Red Lobster to differentiate from other brands only offering ‘approachable, fresh seafood’. Moreover, lately it has been associated with frozen and fried, unhealthy food, not fresh seafood. The recession has had a bad impact on the restaurant and there has been a major drop in customer count. Instead of focusing on winning the price war within the highly competitive casual dining category, Kim Lopdrup instead has decided to focus on rejuvenation, following a differentiation strategy. The plan is to aim for higher quality, drive a higher frequency of visits and make the brand be seen as good quality seafood, where people could get a pleasant dining experience for affordable prices. In my opinion, Red Lobster must indeed focus on experientials, start fresh and show customers it is really doing things differently now. A new look, a new menu, improved service and better communication to let people see Red Lobster in a fresh, new way. They should embrace the 21st century by using more social networking (facebook, twitter, youtube), mobile apps, yet stick to its basic principles of providing fresh seafood from good fisherman, hire skillful grill masters and friendly staff, which are all core values for ‘experientials’. Moreover, these are values and expectations not only for ‘experientials’ but for the mass market in general. This way, they could achieve the highest reach and drive traffic to their restaurants. They must get talked about and become more visible by investing in a complex marketing campaign that would go in waves. A good quality television campaign would be highly appropriate. Regarding it’s 4PS, they should adjust its current market mix by really thinking about the target group’s wants and needs. Experientials are well educated and will not tolerate bad service. They go out to restaurants to connect with friends, family, and colleagues. So the company should definitely think of ways to improve its service. Renovation of the restaurant space, hiring of friendly employees that Red Lobster would continually educate about the latest trends and menu offerings. It is very important for the brand to have a welcoming, human face. And honest, communicative employees that will give a personal experience for each customer will take the brand image further away from its current corporate image. Regarding the products, it is also very important to communicate the source of their fish, its good quality chefs, daily offerings of ‘daily fresh catch’ to let people know that Red Lobster has ‘stepped up’ their game and only offering the highest-quality fresh crab from the best farmers. Perhaps they should do an acquisition with a wine company in order to offer experientals more wines to choose from, since they like to enjoy new food and menu items. They are motivated by culinary expertise and wine and food goes hand in hand with each other. Regarding the price, they could increase the price a little bit, since experientials are not overly ‘price sensitive’. They are well educated with a high income, though they als o like to eat out often. So a mid-range price would be the most appropriate. By focusing on experientials, Red Lobster could significantly increase profitability and get more loyal customer that return for more. The positioning should stay ‘approachable, fresh seafood’, since they have so many locations everywhere. The menu should be more frequently updated. Prices could be higher for ‘specials’, and they should communicate keywords like ‘quality, freshness, seafood lovers’, have cooking demonstrations. Invest in TV promotional ads to achieve mass awareness, hirepassionate people, focus on continuous improvement.

Research approach Essay

This chapter will present the research approach, chosen research method, sampling selection, materials, procedure, and method of data analysis of the current research. The present study adopts a quantitative approach through the use of surveys. It also is empirical and deductive, in the sense that it has gone through primary data gathering before making conclusions about the subject at hand (Sekaran 2000). Moreover, the study is also descriptive-correlational in nature. By descriptive, it has ascertained the levels of importance and actual performance of Body Shop along these factors which affect the buying choice of cosmetics among young females in the United Kingdom. It is likewise correlational in nature because it has aimed to establish if there are significant relationships among patronage of Body Shop because its products are environmentally friendly; belief that Body Shop is a socially responsible company; general patronage of products and companies that espouse care for the environment; and overall satisfaction of Body Shop Products The study made use of survey research to be able to gather primary data. A survey is beneficial for several reasons. First, it is able to gather a representative measure of a trait or characteristic, given a well-sampled group of respondents (Bryman 1992). Surveys are an effective means of data gathering given the constraints on finances and time. They are capable of describing charateristics of the sample of respondents who have accomplished it, and allow generalisations about the sample from which they were culled. Moreover, it is also effectual in gaining insights about the individual perceptions or assessments of the respondents on a given set of questions or statements. These lend themselves to statistical analysis (Bryman 1992; Malhotra & Birks 1999). Telephone surveys were used. Ritchie & Goeldner (1994), a telephone survey is carried out where respondents answer through the telephone as medium in contrast with personal administration. He further asserts that this medium even has advantages as opposed to personal survey deployment. They permit contact with individuals who are difficult to reach and may even make respondents more comfortable and candid with answering the questions. Moreover, it obviously allows savings in both time and cost. However, when not conducted effectively, it may come out as too impersonal and the researcher will also not see the body language of the respondent, which may sometimes be important. Information may be for straightforward questions only and may not be effective for highly sensitive research topics (Ritchie & Goeldner 1994). In the current research a survey was deployed to be able to ascertain the perceptions of the female respondents on factors that affect their purchase choice of cosmetics. These perceptions came in the form of the degree of importance attached to these factors and the actual performance of Body Shop on the same factors. There were also general statements that have to do with environmentalism, patronage of CSR-centric companies and overall satisfaction with a cosmetic product. 3. 1 Sampling Selection There was a total of 150 female respondents who participated in the study. This sample size was deemed adequate for the purposes of the study. However, to be able to qualify as respondent, the following inclusion criteria have to be met: The respondent should 1) be female; 2) have purchased a Body Shop product within the last 12 months; 3) be willing to participate in a telephone survey for 10 minutes. Thus, the researcher made use of purposive sampling (Salkind 2000). The researcher began only with 20 acquaintances who have then given referrals to be able to complete the sample size. This size will allow the use and computation of powerful parametric stastics. 3. 2 Materials The instrument that was used for the current research was self-constructed. The researcher went about designing the questions after an extensive review of related literature. From these were gathered insights on the factors which affect cosmetic purchase. After the initial design, the researcher showed the questionnaire to a subject matter expert to ascertain both face validity and content validity. Face validity suggests that the instrtument ‘looks’ valid, while content validity ensures that it measures what it intends to measure (Chisnall 1997). The evential aim for the instrument is to be able to provide a detailed way of presenting the questions while not incurring survey fatigue. Moreover, the researcher was careful about including only questions which were pertinent to the construct being measured, or they will be regarded as irrelevant (Oppenheim, 1992). This also suggests that the questions must allow the researcher to address all the objectives put forth in the research (Ghauri et al 2002). The questionnaire may either be sent through email or anwered personally by the respondents or through phone. In this case, the researcher opted to do telephone interviews, while marking the responses on the survey sheet. She has read each question loudly and asked the respondent to verbally express her rating on the statement. Questionnaires either describe or measure individual/group characteristics such as values, attitudes, opinions, etc. and contain four types of questions: demographics, behaviour, knowledge and attitude. Finally, they can be classified according to the type of response required, or the type of questionnaire administered (Chisnall, 1997). The first part of the questionnaire inquired about their gender and age, and whether they have purchased a Body Shop product in the past 12 months. The next two portions of the study inquired about the degree of importance they placed on the following factors:qality of the products; having a globally renowned brand name; competitive price of the product; tendiness or fashion sense represented by the product; the degree to which the product is environment-friendly; the customer service of the store personnel; the variety of product offerings in the store; the convenience of going to the store location; the sales promotions used for the product; recommendations or positive feedback I garner from my friends, family and acquaintances; media advertisements of the product; information on the product’s label; atractiveness of the packaging; the degree to which the product espouses â€Å"natural† rather than artificial; and the values espoused by the company who sells the product. These were all answered by ticking the box of their response (or expressing it directly in the case of a phone interview) within a 5-point Likert scale, ranging from strongly agree to strongly disagree. The last part of the survey presents the following statements, which also requires them to indicate their level of agreement on the same 5-point Likert scale: I patronise Body Shop because its products are environmentally friendly. I believe Body Shop is a socially responsible company. I generally patronise products and companies that espouse care for the environment. Your overall satisfaction of Body Shop Products Once approved as face and content valid, the researcher went about with the pilot testing of the questionnaire. This ensured that the questions were easily understandable and do not cause confusion. This required 5 respondents, from which no major changes were made on the instrument. 3. 3 Procedure The research entailed the gathering of both secondary and primary data. Secondary data came in the form of books, journals, and online sources which the researcher consulted to be able to draft Chapter 2 of the paper. Primary data, on the other and, entails the gathering of first-hand data through observations, surveys, interviews, and the like (Bryman 1992). To be able to gather primary data for the study, the researcher designed a questionnaire. The latter are usually the most feasible means of encompassing a large number of individuals that allows for valid and generalisable statistical results. With a well-designed instrument that is both reliable and valid, much substantive conclusions may be drawn. This is precisely the reason why the researcher has used this method in gathering primary data for the current research (Chisnall, 1997). After the design of the survey instrument, the researcher went about with the pilot study, which allowed him to check on the clarity of the questions (Chisnall 1997), through the suggestions of the 5 respondents who undertook it. They were requested to listen carefully to, answer the questions, and comment freely about each one. Moreover, this phase also allowed the researcher to estimate that each telephone interview will not last more than 10 minutes. The survey proper then followed, entailing gathering the respondents for the sample. This meant contacting acquaintances who were patrons of Body Shop and enlisting them onto the sample if they met the inclusion criteria (these are further discussed in the sampling section). Their responses were collated and statistically analysed. Substantive conclusions were drawn from the statistical results.

The Mechanicals are clumsy Essays

The Mechanicals are clumsy Essays The Mechanicals are clumsy Paper The Mechanicals are clumsy Paper What Do the Mechanicals add To the Audiences Understanding and Enjoyment of the Play? â€Å"A Midsummer’s Night Dream† Is a play written by William Shakespeare in 1600. It is a play full of love, magic and dreams. With fascinating characters which range from supernatural fairies to noble humans. But how do the mechanicals add understanding and enjoyment to the play? In the play there are two worlds. The first world is the court; the second is the mysterious world of fairies. The Mechanicals are used in the play to add to the audiences understanding of the play by exploring the central theme of love and its transforming power. Shakespeare shows through bottom that something ugly can turn beautiful through love. The mechanicals are also used to add to the audiences enjoyment of the play by adding humour to the play. Shakespeare uses a comic effect of names especially Bottom, as later he turns into an â€Å"ass† which is a donkey. The mechanicals also are always mixing up their words through oxymoron, malapropisms and nonsense words. The Mechanicals are the audience’s way into the play as they appeal to all people: educated, uneducated, rich and poor in the Elizabethan time. The theatre was very different in the 1600’s compared to now. During the Elizabethan time, theatres were usually outdoors and the stage was very bare. It had little scenery so the acting companies had to rely on the imaginations of their audiences. The setting had to be created through the words of the play. The words of the play had to establish what time of day it was. Also men had to play women parts as it was judged to be inappropriate for a woman to undertake such a role so men for that reason were hired to act in the female roles. Consequently, in â€Å"A Midsummer’s Night Dream† Thisbe who is a woman would have to be played as a man, which would bring humour to the audience. In the time of William Shakespeare there was a strong belief in the existence of the supernatural. The Elizabethan Period and the academic era of the Renaissance introduced English persecution of Elizabethan Witches and Witchcraft. Ironically, this period of great learning brought with it a renewed belief in the supernatural including a belief in the powers of witchcraft, witches and witch hunts. In â€Å"A Midsummer’s Night Dream† the supernatural is a recurring part in the play. The Mechanicals add understanding to the play by bringing the two worlds of the play together. In â€Å"A Midsummer’s Night Dream† there are four main plots: The lovers, the fairies, the Mechanicals and the Duke and Duchess. The Mechanicals bring together the palace and the woods as they use both settings. They use the palace to perform their play and the woods to practise there. The mechanicals fit perfectly into the structure of the play. The higher class which are the nobles, the lower class, which are the mechanicals and the supernatural world, which are the fairies. The Mechanicals bring together the world of law, order and reason by being unsystematic. They do this by contrasting themselves to the nobles. In these quotations they show the nobles law, order and reason. My Gracious Lord[Theseus] Shows the characters’ respect for Theseus, also shows that Theseus has power and embodies Athens and the law. Theseus also shows that Athens is a land of law and order. Either to die the death or abjure forever the society of me. This line shows the rigidity of the Athenian law. Because Hermia’s father does not approve of her love, she must listen to him to not marry him, or to face the consequences. On the other hand the Mechanicals are not as educated as the aristocratic characters. In this quotation it shows a clear contrast between the nobles and the Mechanicals. What is Pyramus? A lover or a tyrant [Bottom] I. i. 17 This quotation shows the lack of education and shows typical characters for a male lead in the theatre. It shows the lack of education, as this play would have been read in schools, at that time if they were educated. The mechanicals also make the audience understand some of their characteristics I am to entreat you, request, you and desire you to con them by tomorrow night [Quince] L. i. 78-80 This quotation tells the audience that the Mechanicals are a little bit unreliable.

Managements Responsibility Example

Managements Responsibility Example Managements Responsibility – Case Study Example Topic:"MANAGEMENT’S RESPONSIBILITY" From the second e-Activity, determine the level of responsibility management had for the business failure you researched. Provide specific examples to support your response. Management forms the heart of every organisation. This means that if the top management level fails, the entire organisation is also bound to fail. For example, failure of Lehman may be attributed to management failure. Management has the following levels of responsibility that may lead to business failure namely; poor planning, forcefully imposing their will, blaming others for their own mistake and failing to acknowledge their failure. Planning is the first level of management responsibility, when managers fail to establish proper plans they are more susceptible to fail. Secondly, management has the responsibility of using power and authority to ensure success is realized. However, leaders may forcefully use their powers and authority to achieve personal goals rather t han organisation goals hence, leading to organisation failure. In addition, management has the responsibility of delegating duties to the right people; however, management may fail if they assign responsibilities to people who do not have the right skills. Moreover, management has the responsibility of ensuring high ethical standards are upheld. If management fails to effectively execute this responsibility organisation is more likely to fail (Harvard Business School, paras.11-18). A list of three best practices that not only would have helped the company you researched from failure, but would also apply to the rest of the industry your company was part of. Some of the best practices that Lehman and other companies could adopt to prevent failure include; Proper prior planning, involving the right people, and creating a common vision. Having the correct financial and strategic plan is a critical part for any success. The company should define what is to be achieved and within which t ime frame within its plans. Moreover, involving the right people in making and implementing decision may help to prevent company failure. Conclusively, management should establish a common vision that is to be achieved and also influence the efforts of other people to work towards realizing that vision (Kelsey, Sigrid, and Marjorie, p.258).Harvard Business School. Why Leaders lose their way. 06.07.2011. Web.07.07.2014. http://hbswk. hbs.edu/item/6741.htmlKelsey, Sigrid, and Marjorie J. Porter. Best Practices for Corporate Libraries. Santa Barbara, Calif: Libraries Unlimited, 2011. Print.